The Story of Nintendo
This insightful book reveals how Nintendo came into being, the entrepreneurs behind the success of the brand, the key facts about the video game industry, and Nintendo's impact in the global market. Nintendo's dazzling transformation from a card-based game company to the world's leading producer of digital entertainment is explored, and all of the company's seminal triumphs are examined--from the handheld Game Boy to the global breakout sensation Wii. Nintendo pioneered the home video game industry and continues to define its cutting edge.
* Reviews *
Book Review: The Story of Nintendo"This book is a study in tenaciousness and entrepreneurial ingenuity. First, the organization is impeccable. The facts are accurate, and the fans of Nintendo will find research material that is valid to any study he/she might do. ... the reader will completely understand the evolution of Nintendo following a thorough reading of this volume. ... Extra features at the end are a wonderful addition: how to invent a new Nintendo game, SWOT analysis and a look at the qualifications one needs to work at Nintendo are creative and useful."
--Martha Squaresky, Ludington Library
