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The Story of Apple

The Business of High Tech

The entertaining and accessible text tells the story of the Apple computer company, starting with its founding by Steve Jobs and Steve Wozniak in the late 1970s and continuing to current activity. The text discusses Apple's groundbreaking products, from the first personal computer, the Apple II, to today's wildly popular music and mobile communications devices, the iPod, iPad, and iPhone. Along the way, readers will learn about Apple's philosophy for developing technological products that everyone will want to use, as well as the inspired business planning that has allowed Apple to survive and thrive. Sidebars explain business concepts and profile the people who are the brains behind the brand. Colorful photos and design enliven appeal to all readers.

Library Bound Book List: $34.47 / S&L: $25.85
eBook List: $34.47 / S&L: $25.85

Reading Level: 5-6

Interest Level: 5-8

Product type : Library Bound Book
ISBN : 978-1-4488-7040-0
Author : Adam Sutherland
Copyright : 2012
Language : English
Category : Biographies, Technology
Pages : 48
Trim : 8" x 10"
Dewey : 338.7
Subject : Biographies, Technology
Binding : Library
BISAC : JNF010000
For Further Information Section • Sidebars • Activities • Index • Glossary • Further Reading • Web Sites • List of Organizations

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